Category: Uncategorized

Continuing my discussion on logo design, I believe that this raises the question, are logo designers lazy? Is there a reason that there isn’t in depth detail or is there detail hidden in plain sight? While I like detail and fun colors, I don’t think that these designers are lazy. I think there is a reason to why they go more simple with designs. Its more convenient to place on webpages, billboards, and other places. A logo might seem simple, but if you see it and go “Oh yeah, that’s insert brand here”, it has done its job.

Last time on the blog of Chap, I discussed how McDonalds went from happy place to gray minimalist bore. Now, I would like to discuss an upgrade from a basic logo. Mountain Dew had more of a jagged and pointed logo that came off aggressive. It was marketed towards teens who wanted to get that big time sugar rush. It seems that it has gone back to its moonshining roots and seems more chill and nature forward. To me, this is proof that going against the grain and breaking trends can help stand out.

Close your eyes and picture this, you are going to McDonald’s to redeem a coupon for a free burger for meeting some goal at school. You walk into the bright red and yellow palace with Ronald, Grimace, Hamburgler, and the rest of the gang all over the restaurant. You then see the big play place and quickly kick your shoes off to go in and play. It was so fun and nostalgic, but now a days, its boring and grey. McDonald’s is a victim of minimalism. Logos that are minimalized can lose their character and how they identify them.

Most logos while seeming boring, are done to make their lives easier and sometimes it can work in their favor because you build that association to the logo and it becomes that identity.

Where

Do you need an escape from the skyscrapers of the city? If you go to western North Carolina, you may see some skyscrapers, but it is different than the ones in the city. The Appalachian Mountains are a beautiful mountain chain that runs from as far north as Maine and as far south as the tip of Georgia. Among those mountains, is a small town where the heritage of the Cherokee Tribe is honored. It is just as historical as it is beautiful https://visitcherokeenc.com